Strategy Development is the act of creating an image of the future of your organization.
If you want to create a compelling and successful strategy start in the future and describe in vivid words how your organization will look and feel like.
Consider your strategy as a Greenfield project in that you do not look at where your organization is now and where you can “drag” it to but rather define what your organization ideally should look like without considering the constraints, issues, and shortcomings of your today’s organization.
Two different starting points with vastly different outcomes.
